What are the 4 media codes and conventions?

What are the 4 media codes and conventions?

Examples of code in communication

Daily we witness, between impassive and dazzled, the “daily spectacle of the communicative opulence of the messages of mass culture” (Lomas, 1997: 343). The communication industries, a clear exponent of the economic and technological development of today’s society, are configuring a new reality and a new form of communication, based on the use of new languages and textual procedures, far removed from traditional verbal communication, with the aim of establishing forms of social, ideological and cultural control (Lomas and Osoro, 1994: 101).

In relation to the first, the invention of the phonetic alphabet, the basis of the written code, meant the creation of the most highly developed communication system of Western civilization, which has survived with very slight changes for millennia (Diringerm 1948: 37). It made it possible to expand communicative possibilities, since they were not limited to the presence of interlocutors, but it made evident the need for instruction in this new code in order to use it as a means of communication, thus giving rise to the concept of literacy, whose value has evolved substantially through the ages, as we shall see below (Colomer and Camps, 1996: 15-19).


synonyms. To begin with, we can say that the term semiotics is used more in Anglo-Saxon cultures (USA, England) and semiology in continental Europe. The most generalized distinction understands semiotics as the study of signs, their structure and how signifier and communication are related.

and communication, which he completes in later writings such as Semiotics and Philosophy of Language (Eco, 1984) and The Limits of Interpretation (Eco, 1990), among others. We can summarize his thinking about semiotics as “the

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particular. The French semiotician Philippe Dubois, in his book The Photographic Act. From Representation to Reception (1994, p. 191) argues that photography has components of the three categories

What is code in communication

How we use them: We tend to use our face to express how we feel, either intentionally or unintentionally. We raise our eyebrows when we ask a question, smile when we feel happy, and furrow our brows when we are angry.

How we use it: Sometimes an emotion is so strong that it affects the way we stand. We shrug our shoulders when we are tired, shrug them when we don’t know an answer, and add a skip to our step when we are happy.

Example code

This may be a type of spelling that, while phonetizing, implies a reduction and saves a character. In addition to this economy of space, we also observe the will to bring the oral closer to the written, that is to say, that the oral pronunciation is reflected in the messages.

We have a type of mutation that we could explain by aesthetic inheritance or rebellious will of young people. By inventing this type of writing, they aspire to stand out or to differentiate themselves from the norm. Thus we have two forms:

This substitution of one letter for another is not necessarily justified by a saving of time or space, but is the result of the codification of the attitude of the enunciator with respect to the text issued and with respect to the receiver, both of whom want to show that they are integrated in this new world and that it is capable of handling its peculiar communicative codes. In other words, SMS language could also be justified as a means of belonging to a social group.

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First, we observe the repetition of letters. These repetitions generally reflect some intonational nuances, and represent the speaker’s emotionality. The final character of the word is often repeated.